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Puck
puck.news
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Carolina Herrera’s Good Girl fragrance surpassed Chanel’s Chance as the world’s best-selling women’s perfume. Herewith, an inside look at how Puig, the brand’s owner, leveraged social media and savvy marketing to dethrone a legend.
From Puck's Rachel Strugatz.
https://puck.news/how-carolina-herreras-good-girl-dethroned-chanel/?utm_source=bluesky&utm_medium=organic_social&utm_campaign=1&utm_content=how-carolina-herreras-good-girl-dethroned-chanel
2025-03-02T22:44:17.255Z