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Ran Boydell
ranboydell.bsky.social
did:plc:j2lv37mpzb6x6rrjspdmjs3d
"In 2000 the oil giant BP Amoco rebranded itself as "bp: beyond petroleum." The rebranding was part of an effort to portray BP as an energy company, not just an oil company: one that incorporated solar energy in its portfolio and was willing to move away from oil."
S.Beder, Battling Big Business
https://ro.uow.edu.au/articles/chapter/bp_Beyond_Petroleum_/27690612?file=50428149
2025-02-25T02:21:46.458Z